By Bo Warburton
Breaking news: OpenText is jumping on the latest buzzword bandwagon. They are now an Enterprise INFORMATION Management company, not an enterprise content management company. It's not about documents, knowledge, records, digital assets, business processes, or images, people, but all information. To prove it once and for all, the annual user conference is no longer Content, but rather Enterprise World. So that is that. (Then again, something tells me they will still have plenty of speakers calling the wonderful old product "Livelink" by accident. I will let you know.)
 |
| Farewell, good and honest TLA |
So what's our professional opinion? We here at Business of ECM are all choked up. It's hard to see an old friend go, but we love a good buzzword and nothing says "We are a modern company" than using the latest terminology. Plus, EIM probably rhymes with I'm.
Yeah it's a lil' sad, but it does make sense; most people think documents and media files when they hear the word 'content'. I wonder what that means for their flag ship product 'Content Server'? Hmmm...
ReplyDelete